Category: Program Build

Custom and variable cadence in Marketo

Marketo is set to release variable cadence soon. Until then here’s a hack for doing it now and managing custom cadence in your nurturing

6 tips for Naming Conventions in Marketo

A better structure in Marketo will make assets easier to find and help when scaling up. Here are 6 tips on how you can use naming conventions in Marketo.

Lead Lifecycle in Marketo – How to set yours up

A lead lifecycle in Marketo is created with an operational program and a revenue cycle model in your instance. Here are tips on how to set yours up.

Multi-Touch Attribution for UTM Parameters in Marketo

This post was originally posted on the Marketo Champion Blog. Working with cross-channel marketing, where you have a lot of different entry points to your landing pages, it’s a good idea to keep track of which sources, campaigns, content variants and more are generating traffic and which are converting on your content. UTM parameters will…
Read more

How to set up a basic program template in Marketo

Producing assets in Marketo without thinking of scalability will hurt you in the long run. Here are some tips for creating program templates.