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Lead Lifecycle in Marketo – How to set yours up

A lead lifecycle in Marketo is created with an operational program and a revenue cycle model in your instance. Here are tips on how to set yours up.

Multi-Touch Attribution for UTM Parameters in Marketo

This post was originally posted on the Marketo Champion Blog. Working with cross-channel marketing, where you have a lot of different entry points to your landing pages, it’s a good idea to keep track of which sources, campaigns, content variants and more are generating traffic and which are converting on your content. UTM parameters will…
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How to set up a basic program template in Marketo

Producing assets in Marketo without thinking of scalability will hurt you in the long run. Here are some tips for creating program templates.